This high-tech mobile marketing trailer was created as a
hands-on training experience for PPC customers. The
company specializes in hardline and drop connectors, traps and
filters, and wireless products for telecommunications, broadcast
and wireless industries.
The mobile marketing classroom, built inside of a 53-foot
Featherlite trailer, provides a unique venue for informing
and training customers on the problems and solutions
characteristic of connector technology.
When first
entering the trailer, clients are greeted by the host in the
Welcoming Lounge. In the lounge, the patrons enjoy refreshments
and watch an informational DVD displayed on a 26” LCD
screen. This section of the trailer also includes a dorm size
refrigerator and custom cabinets for storage.
The next
room, dubbed the Pain Lounge, addresses all the problems and
difficulties the attendees experience with connectors. There
are two large 42” LCD TV’s and two illuminated display
movie-theater-style marquees.
The last area is the Solutions Room. This room includes a
fold down stage and nine LCD TV screens installed on the
back and side walls. Each TV addresses a different solution
to the customer’s problems. In the middle of the solution
room is a work bench with wheels. This area stores examples
of the company’s products and allows the customers to
experience the products hands on.
The bench can be easily configured in either a straight or
u-shape configuration and has storage drawers below the
counter top which are accessible from either the front or
back of the cabinet. The stage includes integrated railing
and chairs and an enclosed awning. When needed, the awning
can be positioned all around the stage to protect the
equipment from rain and sun.
The solution
area includes the Hardline–Loop Swing Station, Drop–Torque
Station, Trap–Step Station, and the Bubble Chamber. Each
station consists of two 26” LCD TVs and a DVD player. The Home
Theater, in the middle of the back wall, includes a Pioneer 60”
Plasma TV, Blue Ray DVD Player amd Elite 7.1 surround sound
system along with a DirectTV HD Satellite dish.